The 7 steps

The steps to design an appropriate strategy in a turnaround projetc are:

Nr.

Concept

Detail

1.

 Advantages and constraints of our current supply offer from the customer’s point of view

  • Advantages: those we believe are key to customer satisfaction.

  • Constraints: ‘problem’, unmet need, conscious or unconscious, which we should try to solve with breakthrough solutions.

  • Outcome: what is the ‘Breakthrough Problem’, issue(s), ‘pain’ with current offer?

2.

Industry trends, value migration, strategic response.
  • Market & Industry Trends, Opportunity / Threat for us, how we would respond, which problem we could resolve: possible strategic intent. Evolution observations on market, technology, markets, customers business development, supply & sourcing.

3a.

 Value proposition innovation.

  • Assumptions to be challenged, Factors to eliminate, reduce / raise above industry standard.

  • Outcome : ‘breakthrough value proposition’, the customer’s dream.

3b.

 Vision, Mission.

  • Do we have a Vision for our business?

  • Is our Mission confirmed?

4.

SWOT (Strengths, Weaknesses, Opportunities, Threads) analysis – focalizado:

  • Threads and Opportunities -> External.
  • Strenghts and Weaknesses -> Internal.

  • Strategic Competences and Opportunities to be developed in the light of our Vision.

5.

 Our business model

  • Required Business Model adaptation and organisation to meet SWOT and value proposition. Define the strategies:

    • Technology.

    • Sales -> Going to Market.

    • Manufacturing.

    • Economic-financial.

    • Support functions.

6.

 Summary strategies, strategic intent and goals.

 

  • Summary of strategic challenges and responses: strategic goals.

7.

Critical success factors (CSFs) gaps, implementation action.

  • Initial CSF’s.

  • Gaps, Actions required : To be presented, discussed and agreed at the management team.