What’s making them do it better?

The fact that only a little more than 5% of the countries of the world (at least of the 193 that are represented in the UN) are governed by women does not discover anything that we do not know. With honourable exceptions, which are concentrated primarily in the countries of Northern Europe, we live in a male-dominated society.

However, more and more people are beginning to admit that the countries that are governed by the 10 women who carry out the duties of prime minister or head of state or similar, are behaving better in managing this pandemic. Therefore, the question of the title of this article could not be more timely-relevant. Because these women share a series of characteristics that make them have an endorsement of around 80% on average. Here are some keys to understand it, not all, but several of them, based on a new concept of communication:

  • Communication skills. They know what to say, when to say it and how to transmit it.

  • Different communication model: it can be well done with children, to clarify their doubts and concerns and make them see that it is important to stay home (Erna Solberg) or appear surrounded by sanitarians in their appearances (Mette Frederiksen), giving them prominence and not subtracting it, as in other examples.

  • Use of the social network. This manages to give conciseness to the message, clarity in the content and firmness to what it wants to be conveyed. In Finland they have used 900 influencers to spread their releases (Sanna Marin).

  • Original staging. They appear in casual clothing, in her living room (Jacinta Arden). They escape from the formal and sometimes dramatic poses of their male counterparts, mounted on lecterns from where they pontificate, rather than inform, and generate distance.

  • Integrative attitudes. They have everyone on board when designing their acts, starting with those who think differently from them (Angela Merkel).

  • They are pragmatic, a mostly feminine sign, which they apply with great efficiency to their task as rulers.

  • They combine public with private initiative, relying on it in areas where the public one cannot reach or is not as efficient as the private one.
  • They show a great sense of anticipation. At the slightest symptom, they act: they close the border, establish citizen monitoring policies, offer tests to the population, increase the capacities of the ICUs. That is, they not only speak, they act.

  • They get results. Only Germany has more than 1,000 deaths among these countries, in a population of more than 80 million. The rest, less than 500. Data from Taiwan stand out, with about a ten, being at the epicentre of the origin of the pandemic and compared to its Chinese, Korean and Japanese neighbours.

  • They are solidary. Not only they do it well, but they make others do it well (Taiwanese leader Tsai Ing-wen has exported her model to other countries). They are heard in organizations such as the WHO or the UN so that they have funds to aid research and development in the most disadvantaged countries.

I think that with what is indicated is more than enough. It is not a problem of age, because among them there are people form their thirties to over 60 years old, or political experience, which in the first case, for obvious reasons, is very scarce. I would say that from his actions a very practical sense of things emerges, little concern for the posture of leaders from other latitudes and a sincere concern and sensitivity for human beings and not for their political careers.

I am not who to say if all of the above is something inherent to the female gender, because there is no doubt that all of them are exceptionally prepared people. In other words, all this is not the result of improvisation. What I do know is that it is a demonstration of the injustice of different gender opportunities, and that women can do it at least as well as men. And in many moments and circumstances, as is the case, much better.


Information source: EL CORREO